That means many millions of boys and girls will internalize the ethics of Brave, just as they did Toy Story or Wall-E or Finding Nemo.

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Mark Reese, chief e-commerce officer at Toysmart.com, an online toy retailer in Waltham, Mass.

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From Toy Story to Toy Story 3, Finding Nemo to TheIncredibles, Cars to Wall-E to Up, the company continues to produce films that deliver fun and fantasy, not to mention moments of genuine poignancy, just as their brand promises.

FORBES: Entertainment Marketing

From Toy Story to Toy Story 3, Finding Nemo to The Incredibles, Cars to Wall-E to Up, the company continues to produce films that deliver fun and fantasy, not to mention moments of genuine poignancy, just as their brand promises.

FORBES