We used data from E-Poll Market Research whose E-Score Celebrity service ranks more than 7, 000 celebrities on awareness, appeal and 46 different personality attributes.

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Hathaway has an E-Score of 99 and her appeal is 67.

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According to data shared with me by an executive from E-Poll Market Research, his overall E-Score fell from 52 to 32 because of the scandal.

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Naturally, the largest online retailer, Amazon, received the best e-commerce effectiveness score of 2.1.

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We gave special honors to Philweb of the Philippines (top profitability, based on operating income as a share of sales), to Royal Ceramics Lanka of Sri Lanka (return on investment, a near quintupling) and to E-House (China), the real-estate brokerage, for overall best composite score.

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Facebook is the least-liked social network on the list, with a score of 61 on the group's ranking of e-businesses.

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Worse: During that same period, her "talented" score, the presumed basis for her celebrity, fell from 35% to 25% on the E-Poll index.

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