It looks brilliant in direct sunlight and reads like an e-paper display, but refreshes much faster.

CNN: STORY HIGHLIGHTS

The Pebble team calls its watch's display an e-paper display, in order to highlight its readability in direct sunlight.

CNN: STORY HIGHLIGHTS

The secret to Pebble's weeklong battery life and daylight readability is a technology similar to what's penetrated the lives of bookworms young and old: an e-paper display.

ENGADGET: Pebble smartwatch review Mobile

Besides Pixel Qi, Qualcomm, Fujitsu, and Philips are trotting out their Mirasol (with a rumored Kindle destination), FLEPia, and Liquavista display demos, respectively, while LG Display is demonstrating its Metal-Foil e-Paper display for the first time on the Skiff Reader.

ENGADGET: The e-Reader story of CES 2010

The Skiff Reader, on the other hand, is being pitched as a consumer device with a compelling value proposition for publishers ( by publishers) and content owners that will ultimately deliver multimedia on a wide range of devices and display types hooked into the Skiff Store -- just not the flagship Skiff Reader with traditional e-paper display.

ENGADGET: The e-Reader story of CES 2010

While it struggled, rival companies--and some bigger players--started dabbling with e-paper and display technology.

FORBES: Magazine Article

With non-glare, no backlit e-Ink display, it delivers a paper-like reading experience, even under bright sunlight.

ENGADGET: Acer's 6-inch LumiRead to offer Barnes and Noble ebooks, ISBN scanner

The paper-like E Ink display features crisp, clear text that's great for reading anywhere, even in bright sunlight.

ENGADGET: Barnes and Noble giving away Nook Simple Touch with every Nook HD+ purchase in limited promo