It's hard to tell how much of this is due to the recession and how much is the ongoing shift from print to e-marketing.
"We gained a great deal of new followers and engaged in some great conversations, driving users to our website, " says Emily Burns Perryman, Freed Maxick's e-marketing communications specialist.
"We gained a great deal of new followers and engaged in some great conversations, driving users to our website, " said Emily Burns Perryman, Freed Maxick's e-marketing communications specialist.
Research by the Direct Marketing Association and e-mail marketing firm Experian showed that 26% of marketers are confused about the new directive and do not know what impact it will have on their business.
E-mail marketing, by comparison, has an 11% click-through rate and a 4% average conversion rate.
Two weeks ago e-mail marketing firms Themutual.net and KeepAhead merged to exploit a combined database of 500, 000 subscribers.
But studies show that search and e-mail marketing, not social recommendations, are still the main drivers for online consumer spending.
FORBES: In Defense Of Social Shopping: Driving Sales And Loyalty
In the approximately five years that my company has been using Constant Contact the popular e-mail marketing service has shut me down three times.
FORBES: Is Constant Contact The Best E-Mail Marketing Service?
No, Constant Contact is not the best e-mail marketing service around.
FORBES: Is Constant Contact The Best E-Mail Marketing Service?
When it comes to effective e-mail marketing less is more.
FORBES: Is Constant Contact The Best E-Mail Marketing Service?
The industry is already beginning to transform from one-shot daily deals into a new type of local, e-commerce marketing platform fueled by publishers and beneficial for local merchants and consumers.
What about e-mail marketing systems such as Constant Contact?
In another ongoing case, Ponemon founder Larry Ponemon says he is consulting with a major financial institution currently being investigated by several states' attorneys general in a major data breach attributed to an e-mail marketing partner.
Recent research from Monetate (a provider of cloud-based technology for online marketers) has shown that social converts at a much lower rate than either search or email campaigns, with traditional e-mail marketing leading to the most conversions.
FORBES: In Defense Of Social Shopping: Driving Sales And Loyalty
In response to a survey answered by 500 privacy and 900 marketing executives in industries ranging from health care to financial services, more than a third of marketing execs said they don't place any limits on the data they share with third parties, such as e-mail marketing agencies or online advertisers.
In attempts to appeal to a younger crowd, the company is relying heavily on Web-based marketing and e-commerce sales.
Grey will produce any of the work chosen from the pool, says E-Trade Chief Marketing Officer Nick Utton.
FORBES: E-Trade, Preparing For Super Bowl, Seeks Fresh 'Baby' Concepts
As such, we believe that the industry stands at the beginning of a multiyear e-commerce, marketing, sales, service, and call center replacement cycle.
"Branded media, context-based marketing, direct mail, preference-based marketing (agreeing to get ads via e-mail) it's what people are missing, " says Killen.
Borders was late to the Web, and late bringing e-tailing into their marketing mix.
Subscription e-commerce and relationship marketing with fast moving interesting inventory from sites like Shoedazzle, Hautelook, Fab, etc.
FORBES: D-Commerce And The Pixel Web: The Future Of E-tailing
Lowe adds that e-scheduling makes it easier for small businesses to conduct high-end loyalty-marketing campaigns, for example, by sending out e-mails (perhaps with discount offers) to customers who haven't made an appointment in six months.
CNN: Analysis: Brace yourself for the e-scheduling revolution
More than 20 million flexible plastic displays are on the market today, according to Sriram Peruvemba, vice-president of marketing for E Ink, the company that developed the low-power display technology for the Amazon Kindle and many other e-book readers.
At the same time, responding to what may seem like a friendly e-mail or an appealing marketing offer can have serious consequences.
FORBES: How Not To End Up Like Congressman Chris Lee (Or: A Guide for Private Online Dating)
Their way may be made easier by novel drug-development technologies, such as pharmacogenomics, and new marketing methods, such as e-commerce, which will allow them to sell tailored drugs without the trappings of size.
ECONOMIST: Drug mergers are all the rage; but few make much sense
It may not be long before Amazon and other e-tailers export their increasingly sharp marketing models to Asia, says Visa's Perlman.
In the short term, the best use of new top-level domains for e-commerce brands will be for marketing purposes, specifically in advertising.
FORBES: What Retail Brands Need To Know About New Top-Level Domains
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