Unlike other e-commerce platforms, Rakuten offers a host of value-added services to merchants on its platform.

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Going forward, the three key areas for us are developing new algorithms for web search, mobile services products, and Yandex e-commerce platform.

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Before Apple bought it, Morgenthaler says, the plans at Siri were to build out a platform of services in e-commerce and access to a wide range of services on the Internet.

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