But it has also reaped in significant new infusions from investors, hopeful, it seems, that another e-commerce player must make it out.

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And how could an e-commerce player make headway in the industry?

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Alibaba Group is the dominant e-commerce player in China today and the entire e-commerce sector there is going to go up 5x in the next 4 years.

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With Google now as much a verb as a company name, search engine optimization (or SEO)--the process of increasing a site's odds of ranking high in the search stacks--is a key consideration for any e-commerce player.

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Display and search advertising currently generate most of its revenue, but that could change, going forward, if Yahoo is able to successfully enter the e-commerce space and become a major player.

FORBES: Yahoo Restructures To Focus On Online Media, Social And E-Commerce

The company is the biggest player in China's fast-growing e-commerce market.

BBC: Alibaba profit nearly triples as revenues rise