"When you start out with a mom-and-pop trusting approach, you have to get real hardened real fast, " says James Pappas, e-commerce manager for Lafayette, Ind.

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"China is very, very serious about becoming e-commerce-oriented in a few years, " says Cindy Cheung, general manager for IBM's Greater China e-business solutions group.

CNN: MIDDLEMEN, BEWARE

"Oriental Motor makes this information available to distributors via the Web so they all can access the same information, " says Peter Mooney, product manager for ThomasNet, a Manhattan-based shop that sells e-commerce technology to industrial companies.

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