For now Facebook will likely focus on e-commerce for gifts, not wanting to take on the entire e-commerce challenge and all the logistics that go along with it.

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In addition to its traditional services of letter and parcel delivery, the Post Office now provides services such as e-commerce fulfilment, billing and customer management, logistics and warehousing.

BBC: UK Post Office name change

Mecox also like all Chinese e-commerce firms has to face the challenges of costly logistics in China, such as building out distribution centers and dealing with dozens of different delivery companies to cover the country.

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While I have run my business for seven years, the process of moving onto an e-commerce platform, setting up a merchant account, editing photos and navigating the legal and tax logistics of this new stage of my business have introduced me to areas in which I am not an expert.

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Property consultants and logistics property developers said there had been an upturn in investment interest in logistics and business parks in recent months as a way to tap into the growth of e-commerce and rising domestic consumption.

WSJ: Investors Target Logistics Property in China

Even though most e-commerce companies are focused on spending money to attract new customers, a bigger problem for most of these companies is logistics (delivering the orders they get).

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