Its just beginning to dawn on the e-commerce community that this demographic has yet to be fully exploited on the web, and analysts are no doubt currently viewing eToys through those particular rose-colored glasses.

FORBES: Merrill gives eToys a boost

Threadless, the T-shirt e-commerce site and community of artists who design them, is looking at the storefront option as well.

FORBES: Will Amazon Get Physical?

Global Sources officials claim they operate one of the biggest e-commerce client bases in the world -- a business community of 192, 000 buyers and 80, 000 suppliers.

CNN: Grandaddy of Them All

And while other print magazines such as Lucky and Elle have crossed the e-commerce divide, von Borries is convinced Refinery29 has an ace in its pocket: community.

FORBES: Inside Refinery29's Effort to Turn Content Into E-Commerce