Its Japanese-language counterpart, which currently accepts orders but not online payments, will be relaunched next month as a full-service e-commerce center complete with virtual shopping trolleys and real-time credit-card processing.

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And although many of IBM's efforts in corporate markets, such as e-commerce, will center around the mainframe version of DB2, it is the NT version of DB2 that is clearly driving its database business in small and medium-size companies.

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It is not uncommon for a retailer to have a set of systems for retail point-of-sale, another for e-commerce and yet another for the call center, with information entered and stored differently and in different formats in each case.

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According to the BKM (Interbank Card Center) data, the Turkish e-commerce market reached a whopping 25 billion in 2012.

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As such, we believe that the industry stands at the beginning of a multiyear e-commerce, marketing, sales, service, and call center replacement cycle.

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"Any firm that wants to expand at low cost will have to experiment with some form of e-commerce, " says Liu Yuhong, vice director for the computer center in Beijing's Xidan department store.

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