Of the approximately 3, 000 e-commerce application program interfaces, or APIs, that define how to write programs for software and online services, he says, Siri had implemented 45.

FORBES: Apple's Siri: 'The Culmination Of Steve Jobs' Legacy'

It plans to hire specifically for e-commerce, business analytics, application development, engineering and project management areas.

FORBES: Best Buy Rolling To $35 With Beefed Up Geek Squad

Items such as guitars, harmonicas and microphones are listed for sale via an application from CoreCommerce, an e-commerce company in Franklin, Tenn.

WSJ: Merchants Push Sales Through Social Media