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In attempts to appeal to a younger crowd, the company is relying heavily on Web-based marketing and e-commerce sales.
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Subscription e-commerce and relationship marketing with fast moving interesting inventory from sites like Shoedazzle, Hautelook, Fab, etc.
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Their way may be made easier by novel drug-development technologies, such as pharmacogenomics, and new marketing methods, such as e-commerce, which will allow them to sell tailored drugs without the trappings of size.
ECONOMIST: Drug mergers are all the rage; but few make much sense
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The industry is already beginning to transform from one-shot daily deals into a new type of local, e-commerce marketing platform fueled by publishers and beneficial for local merchants and consumers.
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E-commerce is the new and exciting marketing and technology wonderland.
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As such, we believe that the industry stands at the beginning of a multiyear e-commerce, marketing, sales, service, and call center replacement cycle.
FORBES: Connect
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The hub brings employees from across the company together, including e-commerce, customer care, in-flight services, IT and marketing.
FORBES: Written by Alex Dayon
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Rakuten offers an additional layer of support by providing e-commerce consultants and experts to advise merchants on their online business strategy, implementation, sales and marketing as well as lead and revenue generation.
FORBES: Asia's Rising E-Commerce Nation: A Q&A With Rakuten Malaysia CEO Masaya Ueno
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She previously worked as an executive VP of marketing for JBL, VP of marketing for Disney Interactive, CMO at Altiero Communications and VP online and e-commerce at BeachBody (the makers of P90X).
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