Just a short while ago, we faced an expensive update of our IBM Lotus Notes legacy e-mail and business application platform.

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Each player sees the e-book as a cornerstone of its larger platform strategy and business model.

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One of the group's 25 business units, Alibaba.com, an e-commerce platform for small businesses, went public on the Hong Kong Stock Exchange in 2007, before Mr. Ma took it private again last year. (The rest of the group's units, including Taobao, Tmall and Alipay, have never gone public.) The financial crisis hurt Alibaba.com, he says, and it needed major changes.

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While I have run my business for seven years, the process of moving onto an e-commerce platform, setting up a merchant account, editing photos and navigating the legal and tax logistics of this new stage of my business have introduced me to areas in which I am not an expert.

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"If you are an insurance company and are starting a service for your claims adjusters, the Services Delivery Platform software stack will know how to integrate it with your existing e-business infrastructure, transcode it, and deliver content to these in-car devices, " Desai said.

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