White House aides said earlier this week that the dynamic of the debate has changed, creating the opportunity for Obama to step in.

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That dynamic prompted a flurry of activity by established players that suddenly found themselves a step behind a big digital trend.

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The next step is called enhanced vision, which will involve supplementing the database information with dynamic, real-world data.

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England took the inevitable step of moving Monye from full-back to the wing for the second half and England made a dynamic - at least compared to the first half - start.

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