The answer, Google hopes, is Dynamic Search Ads, a program it sees as complement to AdWords.

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Google this morning is unveiling a significant new tool for advertisers with large Web sites, which it calls Dynamic Search Ads.

FORBES: Beyond AdWords: Google Unveils Dynamic Search Ads

Meanwhile, the general search market is more dynamic than ever.

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The search engine market is a dynamic marketplace with little to no barriers to entry.

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With SeaMicro's fabric technology and system-level design capabilities, AMD will be uniquely positioned to offer industry-leading server building blocks tuned for the fastest-growing workloads such as dynamic web content, social networking, search and video.

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But Google needs to feed more off the open source search community, which is both dynamic and innovative.

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And apps and other tools (such as Google Goggles, which lets consumers use pictures taken with their mobile phones to search the web) help blend online and offline experiences in exciting and dynamic ways.

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By then Schmidt had separated the enterprise search business from ads and was thinking about how Google's loosely organized but collaborative and dynamic structure could be useful to older corporations.

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