Instead, we chose first to transform our website into a dynamic publishing platform for the era of social media.

FORBES: How Our New App Links Many Worlds

Instead, we chose first to transform our already successful Web site into a dynamic publishing platform for the era of social media.

FORBES: Connect

"Blogs are a global self-publishing phenomenon that connect Internet users with dynamic, diverse points of view while also enabling comment and participation, " said David Krane , Google's director of corporate communication in an e-mail message.

FORBES: Google Goes Blog-Crazy