The Razer UI consists of what are called the (10) Dynamic Adaptive Tactile Keys, and the Multi-Touch LCD Track Panel, located below it.

FORBES: Macroing With The Razer DeathStalker Ultimate in Eve

The eventual product was called the Razer Blade, a high-end gaming laptop that featured a dynamic keyboard with OLED keys.

FORBES: Gear from Gamescom: Razer Deathstalker Ultimate Gaming Keyboard

This unique interface transforms gaming keyboard functionality into a customizable control panel with 10 dynamic, adaptive tactile keys that can be used to bind commands, macros, skills and spells for an unparalleled in-game competitive advantage.

ENGADGET: Razer Deathstalker gaming keyboard announced, packs Switchblade UI LCD panels (hands-on)