Diane von Furstenberg is renowned for her iconic wrap dress and signature prints for the ever-sassy career woman -- embodying the DVF label.

CNN: Will brides' love for Vera Wang fade?

Only fans of HauteLook or DVF could participate in the sale.

FORBES: What Is Facebook's Future As An E-commerce Platform?

As with most DVF shows, the colors were knockouts.

FORBES: NYFW Day 4: Victoria Beckham, Diane Von Furstenberg, Michael Bastian & Tommy Hilfiger

Her name and image became so synonymous with style and strong sales that she signed a number of licensing deals that saw the DVF brand stamped on everything from sheets and towels to curtains and rugs.

CNN: From wrap dress to riches

By 1980, DVF had seventeen licenses.

CNN: From wrap dress to riches