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For many years Charles Feeney, who went from rags to riches as co-founder of the Duty Free Shoppers chain, carried anonymous giving to extremes.
FORBES: How To Stay Anonymous When You Give To Charity
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Two years ago, after the government banned the risky bits of cows from the human food chain, Canadians were urged to do their patriotic duty and eat more beef.
ECONOMIST: Canada
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In Britain it is now on sale only in a few duty-free shops and on Virgin flights, though Virgin plans to launch a chain of Virgin Vodka bars.
ECONOMIST: Behind Branson