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It hired a publicist who arranged a book tour, then an unusual promotional tool, and it gave the book a dust jacket that was the color of a fire truck.
NEWYORKER: Books as Bombs
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These are homes where authors turned ideas into page-turners, and maybe even inspired the next book choice you dust off the shelf.
FORBES: Connect
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Whatever fairy dust was doing this to people, in the end it took a book to break the spell.
NEWYORKER: Books as Bombs