It hired a publicist who arranged a book tour, then an unusual promotional tool, and it gave the book a dust jacket that was the color of a fire truck.

NEWYORKER: Books as Bombs

These are homes where authors turned ideas into page-turners, and maybe even inspired the next book choice you dust off the shelf.

FORBES: Connect

Whatever fairy dust was doing this to people, in the end it took a book to break the spell.

NEWYORKER: Books as Bombs