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They have been trying to boost their performance by shortening the duration (a measure that takes into account not just a bond's maturity but the interest it pays) of their portfolios.
ECONOMIST: Bond bombshell
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Backup generators are filthy, wasteful and prone to performance problems depending on the frequency and duration of electric grid outages.
FORBES: Backup Generators Are the Bad and Ugly of Decentralized Energy
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For instance, InsideTrip awards different scores for the duration of a flight and the airline's on-time performance, its lost-luggage track record, even the amount of legroom aboard planes.
FORBES: Magazine Article