Together the two companies are leading the wireless charging revolution under the Duracell Powermat brand.
In my world, I only use Duracell because I have found they are the most reliable.
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Now Gillette could offer products at multiple price points, with premium Duracell batteries and mass-market Nanfu ones.
Duracell Powermat is the joint venture formed by Duracell and Powermat that began operation in January 2012.
Being much larger than Nanfu, Duracell was easily able to implement the organizational changes it had to make.
Duracell has begun a nationwide retail rollout of PMA-compatible wireless charging accessories through its Duracell Powermat joint venture.
So it is that Gillette (nyse: G - news - people ) (29) bought Duracell in 1996.
Carrot-top, Copperknob, Duracell, Ginge, Ginger-whinger... the creative genius expended on abusive nicknames is not, perhaps, the greatest of human achievements.
The animal has lost market share to Gillette's Duracell for five years.
Duracell Powermat provides real-life power solutions for consumers both at-home and on-the-go.
The combination of both Brawn and Brain means that Duracell Powermat's Charging Spots are uniquely equipped for the scalability requirements of public venues.
ENGADGET: Duracell Powermat adding mesh network, scaleable power to its wireless charging plates
Gillette found its Duracell brand losing market share to domestic battery makers in China because many Chinese consumers didn't want to spend much on batteries.
The company realized it would have trouble penetrating the market with the premium Duracell brand, and it couldn't take Duracell down market without eroding the brand's long-term viability.
"WICC will open the door for consumers to enjoy an infinite variety of cases and phones that are wireless power ready, " said Ron Rabinowitz, CEO of Duracell Powermat.
Some large corporations are thinking like entrepreneurs when it comes to relief efforts: Duracell brought charging stations to Battery Park to help the stranded charge their phones.
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Likewise, Kodak took a costly black eye in the battery business from industry leaders Duracell and Eveready, and divested from its battery spin-off, Ultra Technologies, with another painful loss.
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WiCC-enabled phones will interoperate seamlessly with the full range of Duracell Powermat wireless charging products as well as with wireless power offered by its growing ecosystem of partners such as leading airports, cars, educational institutions and furniture makers.
"Ultimately it allows each venue to send and receive updates and instructions to each Charging Spot in real-time, " said Daniel Schreiber , President of Powermat Technologies, the makers of the wireless charging technology that is the basis of all Duracell Powermat products.
ENGADGET: Duracell Powermat adding mesh network, scaleable power to its wireless charging plates
The second capability on display at the Duracell Powermat stand at Mobile World Congress 2013 is a true breakthrough in "brawn" for the wireless charging industry: Wireless Charging Spots that can scale from powering smartphones, through tablets and all the way to ultrabooks.
ENGADGET: Duracell Powermat adding mesh network, scaleable power to its wireless charging plates
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