But what if the industry, instead of continuing to waste all that money in mega-deals and duplicated effort, decided to revamp its intellectual property (IP) structure?

FORBES: Big Pharma Failures Light the Way to Change

The difficulty in every 2nd effort which follows a phenomenal debut is that the unbridled optimism and bandwagon effect cannot be duplicated.

FORBES: President Obama Has The Tone Of A Challenger, Calls The WWE