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When complex pricing schemes dupe customers into paying more than necessary to meet their needs, those pricing schemes are contributing to bad profits.
FORBES: Is Delighting The Customer Profitable?
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These can dupe the enemy into diverting resources to attack, in turn leaving them poorly defended for the player's real forces to hit.
BBC: A strategy game with a difference
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The 1938 Food, Drug and Cosmetic Act bans the adulteration of food by any agent intended to dupe the consumer into thinking the product is superior in quality or more nutritious than it actually is.
FORBES: Jelly Beans: Which Color Is Most Popular At Easter? Why We Love Colored Foods
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As a side-show, a tone-deaf trade association of struggling European telephone companies known as ETNO put on a full-court press to dupe developing nations into endorsing a plan that would subsidize failing local telcos, many of them state-owned, by taxing the most popular Internet content providers, including YouTube, Facebook, and Yahoo!
FORBES: Requiem for Failed UN Telecom Treaty: No One Mourns the WCIT
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He managed to dupe The New York Times into running his opinion piece arguing that in tough times, private equity saves jobs.
FORBES: Private Equity Booster Misleads New York Times Readers On Jobs Record