It's right around the midway point between last CES and the one to come, and for Philips, that means it's time to dump a few new HDTVs onto the unsuspecting public.
"When you have stars in a binary or triple system, and one of them burns all its hydrogen and becomes a red giant, if it's close enough it can start to dump some of its material onto that other star, " he explained to BBC News.
This shifting of incentive has many health policy analysts worried that states now have no reason not to dump their high-risk pools onto the exchanges on opening day.
In 2014 when the new insurance exchanges are up and running employers will rapidly dump millions of workers who qualify for subsidies onto the exchange and leave them to fend for themselves.