While the two operate on different terms--in addition to cable's dual revenue streams (advertising dollars and subscription fees) as opposed to broadcast's singular ad-supported model, cable has far fewer programming hours to fill and less fare to promote--broadcasters would be wise to consider four of cable's best practices.

FORBES: Inside The Box

While the latter have been hard hit by weakened advertising rates and declining viewership, cable outlets continue to benefit from the dual-revenue streams of advertising and subscriber fees.

FORBES: Television