At the end of the process, the drum ingeniously collapses, leaving the finished tyre ready for use.

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No better was this demonstrated than with the Pebble smartwatch, the Kickstarter phenomenon that seemingly managed to drum up as much excitement as one of those high-end TV sets the majors were hawking.

ENGADGET: How hardware startups changed the face of CES

After a couple of drinks head next door to The End nightclub, for an eclectic range of electronic music, including the funky drum n' bass of Swerve on Wednesday nights.

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"Soldiers then had always referred to the last call as 'Taps' because at the end of 'Extinguish Lights' there were three loud taps of a snare drum, " Mr. Villanueva said.

WSJ: Tapping into "Taps"