Facebook has been the most effective way of driving downloads of the Fab app, compared to other mobile ad networks such as Admob, iAd, and the like.

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The researchers found no evidence of things going the other way around, with speculators driving up prices and nervous commercial traders piling in to protect themselves.

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And because the cloud is the enabling technology behind the modern app experience, these two trends reinforce each other, driving a continued adoption of both that is fundamentally reshaping the way businesses think about technology.

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Yet Scion continues to struggle overall, like most other automotive OEMs, with how to get blase Millennials excited about cars and driving, the way previous generations were.

FORBES: Bringing Up Scion, Toyota Overhauls Brand and Products