In the midst of this, with pressure driving CPMs down, Hearst Digital's CPMs are "essentially flat, " says Cordray.

FORBES: Ad sales for May are up 17%--and climbing.

As I recall Saab (and some other car makers) give more information than others on their door-frame labels about varying tire pressure based on driving conditions.

WSJ: Me & My Car: What's the Best Tire Pressure for a Saab?

The same forces that are driving sales prices down are putting downward pressure on asking prices, says Leslie Tyler, vice president of marketing for ZipRealty.

FORBES: Homes in the Worst-Selling Markets are Priced too High

By "other contexts" he means playing in the pressure of competition, but also driving off the first tee in front of friends and hitting off a downhill lie.

WSJ: The Wrong Way to Practice Golf | Golf Journal by John Paul Newport

Perhaps most importantly, intense pressure from heavily subsidized Chinese manufacturers is driving a surprisingly competitive solar market, forcing Solyndra to get costs down faster than the start-up firm could achieve.

FORBES: Solyndra's Failure Is No Reason To Abandon Federal Energy Innovation Policy

But as the 14 men tired, Wasps cranked up the pressure in the closing minutes and won a penalty try from a driving line-out maul which denied them even a losing bonus point.

BBC: Wasps 26-15 Harlequins

The last provision would produce strong peer pressure for the good to drive out the bad, countering the present day trend of the bad driving out the good.

FORBES: How Change Fails: CEOs Focus On Symptoms NOT The System

Hamilton had been under pressure all weekend in China in the wake of a dramatic race in Japan last week, and his driving tactics have been criticised by some of his peers.

BBC: Hamilton closes on title with win