He had to undergo surgery to his left arm after an accident while driving in the Formula Three discipline in 2003 and also suffered a spectacular crash in the 2007 Canadian Grand Prix.

CNN: STORY HIGHLIGHTS

Overall, Monaco Grand Prix is a no-frills approach to the sport of Formula One racing that focuses on realistic driving and does it well.

CNN: Review: Monaco Grand Prix Racing Simulation

Access to Formula One racing is said to be a key factor driving Kirch's motivation to buy EM.

BBC: EM.TV rescue deal wobbles

This year they have returned with two cars, as against Audi's three, and their driving line-up includes four drivers who have previously competed in Formula One - but none of whom has previously raced at Le Mans.

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"Formula One engineers - like many engineers - really have a driving spirit about problem solving, " said Katie Maggs, curator of the exhibition, titled Fast Forward: 20 ways F1 is changing our world.

BBC: F1 tech races into ordinary life

Sure, we need to switch off the phone and lay off the Big Macs while driving, but we also need to keep our attention tightly focused like a Formula One driver careening around a racecourse at 150 miles per hour.

FORBES: Forget Phones Or Fast Food, More Drivers Cause Their Own Distractions In Crashes