The number of searches conducted on PC-alternatives like mobile phones and smartphones can lead to higher click-through rates, thereby driving revenue per search.

FORBES: Even With Bing-Quality Searches, Yahoo Goes To $19

To read more about driving the Bentley Continental Supersports and Bentley Mulsanne, click here: Dueling Bentleys.

FORBES: Sneak Peak: Bentley 80-11 Limited Edition Continentals

Click over to the FEI blog to read more on driving company-wide innovation and watch an extra video clip from me on the topic.

FORBES: Calling for Change (Not Creativity) as the Way to Lead Innovation