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Taxi drivers who take part in the program will get alerts when an Uber user wants a cab.

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The IMS rookie program has three confirmed drivers: AJ Allmendinger (Team Penske), Tristan Vautier (Schmidt Peterson Motorsports) and Carlos Munoz (Andretti Autosport).

FORBES: Penske Racing

Building on the Speedpad's proven ergonomic design, the Razer Nostromo incorporates the latest gaming technologies that Razer has developed over the past few years, including a new chipset and software drivers that allow all levels of gamers to program sophisticated command strings to help decimate their opponents.

ENGADGET: Razer Nostromo gaming keypad supplants Belkin's n52te Speedpad, does it proud

The board recommended that the National Highway Safety Administration, which makes safety grants to states, develop a program to encourage states to ensure all convicted drivers actually use the devices.

WSJ: U.S. Board Urges 0.05 Drunk-Driving Threshold

The program's public face consisted mainly of local employees, store managers and truck drivers, whom Wal-Mart made available to the media for interviews, an unusual but very effective move.

FORBES: Every Disaster Is An Opportunity You Must Seize

The program is expected to generate 2 million hours behind the wheel of Ford vehicles for college-age drivers.

FORBES: Zipcar And Ford Make Smart On-Campus Hook Up

The program is expected to generate about 2 million hours behind the wheel of Ford vehicles for college-age drivers, many of whom would never have considered buying a Ford before.

FORBES: Ford's Zipcar Deal Is A Clever Marketing Move