On the opportunity side, driverless vehicles will allow for the reconceptualization of cars, car-related business models and competitive dynamics.
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Google has already been testing the cars on the road in Nevada, which passed a law last year authorizing driverless vehicles.
A.T. (People and Things) Prototype, a conceptual system of driverless vehicles that's currently on display at the Move Transportation Expo in Toronto.
Technological innovation means that in the coming decades, driverless vehicles will flawlessly move people and products on our highways, never getting lost, never having accidents.
Several car manufacturers and other companies such as Google have recently demonstrated driverless vehicles and three US states - California, Nevada and Florida - even allow self-driving cars on their roads.
When I talked recently (via email) with ex-BMW chief designer Chris Bangle he was doubtful about driverless vehicles simply because the liability issues it created needed to be resolved before the cars could go on sale.
Supporters say driverless cars will be safer than vehicles driven by error-prone humans.
Professor Thrun is a leader in the field of driverless cars and has built two robotic vehicles called Stanley and Junior.
Driverless cars are very likely to be safer than ordinary vehicles, as autopilots have made planes safer.
Should a driverless car swerve to avoid pedestrians if that means hitting other vehicles or endangering its occupants?
Driverless cars might also spark enormous new revenue opportunities to serve connected vehicles and their captive occupants, now freed from the task of driving.
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The driverless car could reduce the need for cars by enabling efficient sharing of vehicles.
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Driverless cars have the potential to make roads safer because digital messages will allow vehicles to stay in constant communication with one another.
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Although the vehicles would still be controlled by a human, one analyst said the development could eventually be incorporated into driverless cars.
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