In other words, these channels laid a solid foundation of original, character-driven programming, which can now spawn second and third generation hits.

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Equally important are the engineering practices of Extreme Programming (XP), particularly test-driven development, simplicity of design, pair programming and re-factoring (upgrading and simplifying) software code.

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Programming is assessment-driven and may include treatment, education, job training and placement, life skills training, financial literacy, and a myriad of other services structured to help each individual become self-sufficient.

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Television ads were data driven as well, enabling the campaign to specifically target persuadable voters and run ads during programming that appealed to a particular demographic profile.

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