The challenge that many companies have when attempting to create a data driven culture is that the glamorous part, the chart and graph at the end of the process, is really about 10 percent or less of the work.

FORBES: Ideas for Solving the 'Data' Problem First, the 'Big' Problem Second: The Pentaho Way

Topping the mobile phone complaints chart was 3, with 0.19 complaints per 1, 000 customers, mainly driven by disputes over charges and issues with customer service.

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