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Cost-cutting is being driven by two forces: new distribution channels and mergers.
ECONOMIST: American banks
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Since then, driven by the broad reach of cable news channels and websites on both sides of the political fence, the contentiousness has escalated by an order of magnitude.
FORBES: Pawlenty versus Bachmann
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Of course, the results were driven largely by the unit's cable channels--USA Network, Bravo, Sci Fi, CNBC, MSNBC, Oxygen and The Weather Channel--and the Summer Olympics, which aired across its network stable.
FORBES: Network Television
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"The situation in Greece has taken a turn for the worse, with the economy increasingly adjusting through recession and related wage-price channels, rather than through structural reform-driven increases in productivity".
BBC: Greece needs yet another bailout
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Are your channels informed based on community insights, or overtly driven by the brand agenda you wish to push?
FORBES: Why Every CMO Should Celebrate #CMAD
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In other words, these channels laid a solid foundation of original, character-driven programming, which can now spawn second and third generation hits.
FORBES: Past Is Future On Disney Channel and Nickelodeon
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The big global firms certainly have invested in departments focused on brand-building and consumer engagement via the primary social channels (mostly prodded by their forward-thinking, marketing and measurement-driven clients at CPG companies).
FORBES: PR Agencies' Lost Year?
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The inextricable shift to digital marketing channels by both consumers and marketers will continue to drive the need for data-driven, personalized marketing platforms like Neolane.
FORBES: Stephan Dietrich Goes to Extremes to Build Neolane into Fast-Growing Conversational Marketing Platform Company
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This means that product development is driven by customer insights, that brands are truly relevant to the target audience, and that all channels deliver the brand experience the customer was promised and expects.
FORBES: Time for Marketers to Get Real about the Brand
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That growth in the number of customer accounts has driven them to modernize their core banking software to handle the volumes and integrate their transaction banking with mobile channels.
FORBES: IBM Helps Sweeten Earnings for Kenyan Sugar Cane Cutters