But the way he sold the program, it sounded like really nobody has to sacrifice much of anything in terms of the way they drive or the way they heat their house but that there's these sort of magical solutions out there.
The connected cars that dominated CES in Las Vegas are likely to drive their way to Barcelona as will connected bicycles.
For the trip back to Detroit, I decided to drive the way I normally do, slightly over the speed limit, at around 75 miles an hour.
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And, with economic growth flat in the second quarter, and an austerity drive under way, many voters seem to think that there is little to thank Mr Sarkozy for.
Its 2.4GHz Core 2 Duo and full-size drive is way snappy -- the machine boots from cold to desktop in 26 seconds (granted, it's a clean install without any third party software installed).
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Obviously Project Eternity has shown us that a company can successfully drive their way to Kickstarter success without much to show, but Obsidian comes at this from a unique perch, with many beloved titles under their belt and a core fan-base.
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The now Facebook-enabled Instagram no longer needs Twitter to drive traffic, what they need is a way to drive revenue.
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Little things like whether the air conditioner is on while you drive can affect mileage, and the way the EPA tests mileage is pretty different from the way most people drive their cars.
Enter the park at the Sesriem gate, where you will find the eponymous canyon, and drive all the way into the park.
If you'll be frequently encountering 10 inches of snow and still need to get to work, then all-wheel drive is the way to go.
Some folks have no choice but to drive a long way to work, and high gas prices are like a tax straight out of their paychecks.
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So as a consequence you only have to drive a little way to find a dark sky site and enjoy the splendour of the night sky.
On a recent summer evening, children splashed in a fountain next to the bustling public library, and a family of four cycled single-file down That Way drive.
And some folks have no choice but to drive a long way to work, and high gas prices are like a tax straight out of your paycheck.
Davis was up next, and he did well to keep his hands back on a breaking ball and hit a line drive the other way to left-center for a single.
The research found young people were keen to learn to drive as a way of escaping this dependency on lifts, with 40% of 17 to 18-year-olds in the rural areas surveyed found to own a car.
There was still a bit of drama because Julie, who doesn't see well at night and wasn't going to drive all the way to Malibu in any case, wanted to leave her car in Santa Monica and hitch a ride with us.
It was a big step away from pure, basic research, sniffed some dons, but Friend argued it was the best way to drive his technology to market and fund improvements in the basic science along the way.
At the Starbucks coffee drive-through on my way to work, the customary path is to drive around the building and get in line.
We may start owning cars that drive themselves, the way some already park themselves.
Pure Storage has a way to drive down the cost and time to store huge quantities of data.
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"It is a potential way to drive data traffic up, " said Michael Kovacocy, analyst with Daiwa Institute of Research.
"The way you drive the costs down is to apply technology, " says Livermore.
In vehicle mode, Dark of the Moon takes a page from Halo and attempts to redesign the way we drive.
The ESPN deal is seen as a way to drive customers for BT Vision, which currently has about 700, 000 subscribers.
Amazon also says that for mobile app developers, this is a new way to drive traffic, downloads, and increase monetization.
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Through this performance lens, government operations become a way to drive better results, not an end in and of itself.
For website owners, allowing users to more easily share content with their friends is an easy way to drive more traffic.
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