Its system of distribution, which moves the sugary drink from bottling plants deep into slums and the bush a few crates at a time, may employ around 1m Africans.

ECONOMIST: Africa and Coca-Cola: Index of happiness? | The

But the philosophical fountain from which we drink needs to be a deep one.

FORBES: Human with Machine Trumps Human vs Machine

The next day, I plunged deep into the heart of the park, to Somalisa, a tented camp with relatively luxurious accommodations (tents included ensuite washrooms and comfortable beds) arranged around a central dining tent, fire pit and a watering hole that, while only a few metres across, was deep enough to keep the many elephants that drink its refreshing waters from actually crossing through.

BBC: Zimbabwe, a side you've never seen

Exhausted and exhilarated, I sank gratefully into my deep soaking tub before joining other guests for a predinner drink.

FORBES: Magazine Article

The weather was excellent and it was most pleasurable to sit on deck with a good drink and watch history unfold while leisurely passing castles, churches, deep river gorges and numerous locks along the way.

FORBES: Watching History Unfold: A Cruise Expert Takes His First River Cruise