The judges drink from Coke cups, and contestants are interviewed in a "red room" done up in Coke's signature color.

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People who drink two 8-ounce cups of coffee daily appear to have an 11% lower risk of developing heart failure, compared to noncoffee drinkers.

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"You have to drink a lot of it ... at least three, up to six cups a day, to get the effect, " Tallmadge says.

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