Still, the tongue-in-cheek ad on the Pepsi website featuring a businessman trying to chose between a woman in a pizza costume and another in a burger outfit, with the message being that you can have it all if you drink Pepsi Special, hints that even Pepsi is aware of the nonsense of its claims.

FORBES: Pepsi's New Fat Blocking Soda Unleashed On Japanese Consumers

Judge Ford said Meeking was aware that her husband had drunk "significantly more" than allowed under drink drive laws.

BBC: Caroline Meeking

He said he was so panicked that while he was aware he had the gel in a pocket, he forgot he also had a drink in his hand and walked out of the store.

BBC: Northampton

Overall, the campaign aims to make people aware of the fine line between social drinking and drinking too much, especially when people drink in the home.

CNN: 'Drinking Mirror' app aims to show how alcohol ages you

It was then, he says, that he became aware of the irony that in a country which grows so much coffee, people do not normally drink it.

BBC: African coffee champion takes on Uganda challenge