They used to drink all day, days in a row, weekends drunk, into work on Monday, drunk.

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"Where it's extremely cold it's not uncommon for people to drink all day long, " said Val Smith, president of International Wine and Spirits, which provided the data on per-capita alcohol consumption.

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Similarly, many Brazilians drink espresso all day long.

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Here, couples and families nibble on sandwiches, drink hot chocolate, read books and play with gadgets all through the day.

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"It is amazing in this day and age and with all the publicity surrounding the impact of drink or drug driving that some people will still do it, " he said.

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