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The most obvious example would be with a soft drink, Coke or Fanta say.
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If you ask a group of people if they drink Coke or Pepsi, chances are they have a preference.
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After much consumer and product research at a new laboratory in Shanghai, Coke came up with a drink that combines the ingredients of plain old orange juice including some juice and real pulp, accounting for about one-fifth of the liquid with calcium, vitamins and lots of water.
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While the unofficial national drink of Coke and Fernet (a bitter, aromatic spirit) is not exactly complicated, many bars are stepping up their offerings.
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The judges drink from Coke cups, and contestants are interviewed in a "red room" done up in Coke's signature color.
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Coke is a refreshing drink.
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In the third quarter, for example, volumes grew by a staggering 15% in India led by a 34% rise in volume of the flagship drink Coke.
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Food, drink, and tobacco saw a 7% quarterly rise while chemicals, coke, refined petrol and nuclear fuel went up 9%.
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