The Scotsman stable of titles is drawing people into its tablet format, and Ashley Highfield claims there are signs that the declines are levelling out.
And yes, since its 1983 founding, Costco has been a pioneer in the warehouse format that continues to grow by drawing market share away from mainstream grocery and retail channels.
Regardless, it's clear that traditional publishing houses see the format as a way to reach new readers as well as drawing existing fans back to their old favorites.