Included are a customized suite of apps like Kids Cam, Music Studio and Draw that encourage children to develop creative capabilities, and show off their creative side to friends and family members with videos, pictures and songs.

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Saturday matinees were surprisingly strong, said Mr. Moore, giving the studio hope it can draw families with older children next weekend when two new male-skewing films, "Fast and Furious 6" and "The Hangover Part III" open.

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Recreating the game for the Chinese market, using a Chinese studio, also will likely help draw customers.

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