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But it is not just the lifestyle, culture and cuisine that draw people to the region.
BBC: Living in: Tuscany
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Liew: External challenges have often served to draw countries in the region closer together.
CNN: ASIANOW - Asiaweek
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So the school increased its marketing budget 15%, adding airport and radio advertisements in an effort to draw more applicants from outside the region.
WSJ: Executive M.B.A. Programs Respond to Downturn
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Part of the answer, according to the Turkish authorities, is that it occurred in the country's most densely populated region, whose industries draw thousands of migrants from the poorer central and eastern parts of Turkey every year.
ECONOMIST: Turkey, flattened and in shock
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For equity investors, the growing Chinese economy has been the main draw, helping spur rallies throughout the region this year.
FORBES: Stock Markets Slip On Democratic Win
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The dispute has flared in recent months as the region's potential energy reserves begin to draw growing attention.
WSJ: Philippine Warship, China Ships in Standoff
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You can also draw a shape on the map to look at a particular region.
FORBES: Interactive Map Charts Mexico's Drug War
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But Bangladesh is the region's lowest-cost producer by far, exerting a powerful draw.
WSJ: Before Bangladesh Collapse, Some Clothing Retailers Fled Risk
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While Russia seems interested in infrastructural energy projects in the region, Sofia does not want to commit itself to a Russian partnership on energy that would draw the ire of its Western allies.
FORBES: Is Bulgaria Tilting From Moscow To Washington?
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The New Jersey Marathon and the Long Island Marathon, each expected to draw thousands of runners and tens of thousands of their supporters, are the first major races in the region since two men allegedly set off bombs April 15 in Boston, killing three and injuring more than 200.
WSJ: New York Area Races Increase Security After Boston Marathon Bombing
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But Austin, the Brookings analyst, said economic revival also depends on doing more to make the region's 10, 000 miles of Great Lakes shoreline and many rivers and inland lakes a draw for tourists and for service companies that want a beautiful setting.
WSJ: Great Lakes region pins economic hopes on water