Several research groups, including the National Research Council, part of the congressionally chartered National Academies, have complained that a lack of data on firearm use and ownership has meant they cannot draw conclusions on key questions related to guns.
If small companies continue to draw as much or more attention than the big guns by walking the floor in hopes of meeting press members and buyers, it may impact the amount of money they will actually spend to exhibit.
But if Valve wants to launch Steam Box with an initially exclusive title to draw users to the platform, the Half Life games are the biggest guns in their closet.