During the last summer games, NBC devoted a hefty slice of their 272 prime-time hours to the sport, pumping up the drama of Michael Phelps last games, andsoon.
The trick: blending such data (captured by Doppler radars run by the National Weather Service and other data gatherers) so that the drama could be displayed on digital weather maps in real time.
So much is NBC counting on Phelps to supply both live dramaand real glory in August that it is hyping him now by showing four nights of the swimming trials in prime time.
The first-year drama from David Milch and Michael Mann has already earned a second-season pickup, so production was underway on the second of 10 new episodes when a horse was injured and euthanized Tuesday at Santa Anita Park in Arcadia.