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" He said the notion of a DQ was "not even on the table.
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Earlier this month, Dairy Queen International opened its first combined DQ Orange Julius store in Belvidere, Ill.
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And, as you think about it, to who can you be a DQ?
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For some reason, little was done to promote Orange Julius or integrate it into existing DQ stores until recently.
FORBES: At Last, a Great Co-Branded Store: Dairy Queen + Orange Julius
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The arrival of the official, fully co-branded store signals that DQ is finally ready to raise the profile of their other drink brand.
FORBES: At Last, a Great Co-Branded Store: Dairy Queen + Orange Julius
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Though Dignitas and Curse have both admitted the DQ was justified, neither has confirmed that they did anything wrong past playing the ARAM goof-off game.
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Some 800 DQ restaurants got Orange Julius fountains in them early this year, with more restaurants adding it in time for the peak summer season.
FORBES: At Last, a Great Co-Branded Store: Dairy Queen + Orange Julius
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Normally, signing an incorrect scorecard would be an automatic DQ but the rules were amended last year so that penalties could be assessed later without disqualifying the player.
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Who is your Dumb Questioner (DQ)?
FORBES: The Art (And Wisdom) Of The Dumb Question