But until recently, shopping south of 49th Street on Fifth Avenue was more downscale.

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The blurring of what is considered upscale and downscale also helps them prioritize their luxury purchases.

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Being an outlet mall also positions it a little more downscale than Karp is known for.

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Higher excise taxes in those countries have pushed consumers downscale, a boon for Imperial, which sells cheaper, roll-your-own tobacco products.

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Hardworking folks who did everything right suddenly found themselves forced to downscale their dreams because of economic factors beyond their control.

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One area where the data could prove important was in attempts to "downscale" results from global climate models to a regional level.

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If anything ever kills WoW, it will be the question of whether or not it can downscale and still retain enough revenue to pay the bills.

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Meanwhile, analysts believe the company's downscale Old Navy unit still has more work to do, though Merrill Lynch's Mark Friedman said consumer reaction toward a line of vintage 60s-era hippie t-shirts has been strong.

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