But taking an existing brand downmarket in this way can be dangerous, analysts say.
New World got flak when it started building the complex in what was then the downmarket Wanchai district.
Meanwhile, another part of the interview highlights the fact that they're still planning to continue to drive Symbian downmarket.
His office, located in a crumbling building adjacent to the downmarket Mahim area, has been vandalized four times as a result.
Tiffany's image and sales both suffered in the early 1980s when it was briefly part of Avon, a downmarket cosmetics group.
In Europe, consumers now buy food in the way they purchase clothes: going downmarket for basics and splurging on the odd treat.
And if hedge funds go downmarket and start taking in money from retail investors, says John Brennan, chairman of Vanguard, they should be regulated.
But don't think for a nanosecond that Apple Chief Executive Steve Jobs is going to go too far downmarket in a bid for market share.
Many people feel the U.K. version has gone downmarket since it was acquired by Murdoch in 1981, with more stories about pop culture, celebrities and television.
Back in the early 1990s, when the Conservative Party was Britain's favourite pedlar of political fare, Labour was stuck with a downmarket brand that scared off the middle-classes.
Capitalism's ability to take things downmarket also has its limits.
Picking up on an interview Mrs Bruni-Sarkozy gave to Figaro TV Mag, she said the president's wife had sought to portray herself as somebody who watches downmarket TV shows.
When the Svenska Dagbladet, a quality Swedish paper, went tabloid in 2000, it moved slightly downmarket and aimed itself more at city dwellers, says Lars Ryding, its foreign editor.
He dreams of a newspaper group with a tiny core of journalists whose copy is adapted for use across a swathe of papers, upmarket and downmarket, regional and national.
Stephen Elop, fresh from unveiling new cheaper additions to Nokia's Lumia smartphone range, was not about to agree with my suggestion that this move downmarket was an admission that things weren't working at the top end.
He and his research team are in the final stages of developing a PlatinumFish, for those who think that gold is a little downmarket, and they soon expect to be able to match any metallic shade that a fish-fancier fancies (though this service will be significantly more expensive than buying an off-the-shelf colour).
Bloomberg is citing -- you guessed it -- "people who have been briefed on the plans" as saying that Apple is hard at work on taking the iPhone downmarket with a new model that's roughly one-third smaller than the existing iPhone 4, possibly with the intent on delivering it midyear using mostly carryover components from the iPhone 4 to keep pricing down.
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